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Digital Marketing & Social Media Strategy

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Digital and social media marketing is the fastest-growing form of direct marketing. It uses digital marketing tools such as Web sites, online video, email, blogs, social media, mobile ads and apps, and other digital platforms to directly engage consumers anywhere, anytime via their digital devices. Our main social media marketing is we use an Instagram platform to promote all of our products as we do not have our own physical store yet. This is currently our online shop so that our customer and potential customer can reach us using this platform. Our Instagram username is @dota2tranquil_my. Nowadays we can see that the power of Instagram user that has to reach a billion user but we take a loom only focus on Malaysia’s user first. Based on statistics, there are 9.2 million Instagram users in Malaysia. So this million user can access our Instagram account for becoming our next customer. That way we focus on the Instagram platform. Other than that, we also make a paid review wi
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Distribution Strategy

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For distribution strategy, we use a direct marketing channel, has no intermediary levels, that is, the company sells directly to consumers. The remaining channels are indirect marketing channels, containing one or more intermediaries. So, we can see that now we focus only two distribution channel, which is a direct marketing channel. We are the producer/company sells our product directly to our target market customer through social media platform. We will do some advertising and marketing promotions to reach our customers as well as to make our company well known.  Besides that, we also hire an agent or dropship for helping us to enhance our company’s sales. We will educate our agent and dropship to achieve their target sales every month. This is because our company wants to expand our sales and market coverage and gains opportunities to tailor its products and services to the specific needs of diverse customer segments.
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Promotion Strategy

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In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of the promotion is to increase awareness, create interest, generate sales or create brand loyalty. We focus on sales promotion which is it includes a wide assortment of tools like coupons, contests, discounts, premiums, and others, all of which have many unique qualities. So we give the offer if one of our customers buy one jersey product form us, they will get three free gifts immediately. This is because we want to attract our customer to buy our product and feel worth it when they buy our product. Other than that, at certain promotions, we will give a free voucher worth MYR 10 off for next purchase, once they buy our product. As we can see that we want to encourage our customer to repeatedly order our product.     
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Price Strategy

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Price is the amount of money charged for a product or a service. It is the sum of all the values that customers give up to gain the benefits of having or using a product or service. So we have decided that we use the market-penetration pricing for our price strategy. So, our product price is basically MYR 70 compared to market price which is MYR 150. It can be seen that it will attract a large number of buyers and have a large market share. The high sales volume results in falling costs, allowing our companies to cut out process even further. This low-price strategy has been met the several conditions. First, the market must be highly priced sensitive (MYR 150) so that a low price produces more market growth. Then, production cost and distribution costs must decrease as sales volume increases. Finally, the low price must help keep out the competition, and the penetration price must maintain its low-price position.
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Service Strategy

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Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions. It involves integrating a focus on the customer throughout the firm and across all functions. All company functions – marketing, selling, human resources, operations, and R&D – must work together to create an effective services marketing strategy Our company strategy differentiate ourselves by delivering consistently higher quality than our competitors provide. We try to give the best service ever on our products based on the materials and the design too. And also about the delivering services as we use the best courier services ever so that our customer can get their purchase products quickly. This is because we aim the customer to experience a better service quality from us and the customer can become our loyal customers for next purchase. We also try to resolve the complaint quickly in order to bring our company to the next l
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Customer Value Proposition

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Customer engagement is very important to us because our sales are depend on the purchasing power of the customer.  Firstly, we need to ensure that our price can be afford by our customer. It is because our customer come from different income that different from the other and to avoid the customer cannot afford our shirt, we will set up the price that are affordable and reasonable to all our customer. As a retailer, we have to come up with many design that trendy and attract the customer to buy it. Thus, our target market is for the teenagers because nowadays they like to wear a cloth that are follow the trend. We depend on customer to give their opinion or criticism towards our products. Thus, we will do survey when we want to open up the new design to the customer. This is to avoid dissatisfaction among the customers towards our products. ~1621367~
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Target Market

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       We have listed our possible target market and ideal buyers to buy our products. It is divided into three segmentation which is demographic, psychographic and geographic. In demographic segmentation, it was listed into five categories which are gender, income level, age, education level, and marital status. Next, in Psychographic segmentation, we list out the customer interest whether, the fan of the game itself, the design of the cloth and love to playing games. Lastly, in geographical segmentation, we listed out the potential customer who lived in the Urban area as it was the place we sell our DOTA merchandise such as in Kuala Lumpur, Gombak, and IIUM.
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