TRANQUIL COLLECTION

Industry analysis is very important for us to predict our company's performance in the future. We use Porter's 5 Forces Model to analyze our industry whether it is good enough or not. Firstly, we see that there is not much differentiation in the products sold in the industry. Many competitors sold products look same alike with each other, hence there will be very stiff competition in short coming. Secondly, the threat of new entrants to the industry. The level of difficulties for entering e-sports apparel industry is quite low. People can easily startup their business and sell products like us. Due to this easiness to enter the industry, there will be more competitors in the future. Moreover, the bargaining power by supplier is quite low, because there are many supplier located in Malaysia and even overseas that can provide us products with a low price. However, the buyers have a lots of bargaining power because the number of sellers in this industry exceeding the numb...

It is important for us to verified each of the Strength, Weakness, Opportunity and Treat (SWOT) for our company. The first part of SWOT Analysis is about our company's strength. We provide many free gifts for the customers such as stickers, goodies bag and lanyard. We also produce high-end products with our label attach on it. Moreover, we noticed that this company does not have enough capital to provide ready stock products for our customers. For that reason, we collect orders for certain period but however, the production period is quite long. Next, we see the changes of team jerseys as our opportunity to attract more customers to buy our products. The continuously of event conducted in Kuala Lumpur also somehow boost our sales performance throughout the years. Last but not least, as we are not the official merchandise, it become one of our company's treat. There are also too many rivals in e-sport clothing industry. Some of them sell much more cheaper compare to...

As shirt retailers that deal with various kind of  customer, we need to ensure that all our customer are satisfy enough with all type of shirt that we produce. In order to achieve that we have to make sure that the quality of shirt that we sell must be higher than customer's expectation. In addition, as a seller we also want to achieve the target sales that  have been set up by our company. This will help us to generate profit from our sales. ~1621367~