Promotion Strategy

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In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of the promotion is to increase awareness, create interest, generate sales or create brand loyalty.

We focus on sales promotion which is it includes a wide assortment of tools like coupons, contests, discounts, premiums, and others, all of which have many unique qualities. So we give the offer if one of our customers buy one jersey product form us, they will get three free gifts immediately. This is because we want to attract our customer to buy our product and feel worth it when they buy our product. Other than that, at certain promotions, we will give a free voucher worth MYR 10 off for next purchase, once they buy our product. As we can see that we want to encourage our customer to repeatedly order our product.     

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