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Customers Analysis

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A customer analysis is a critical part for company's marketing plan. It is because this analysis identifies target customers' demographic and psycho graphic . This analysis is very useful when it comes to promotion and advertisement. Firstly in demographic part  is age range who wants to buy or products. We have noticed that the customer that bought our products is in 18 to 25 years old. Customers also mostly are men and from university level of education. We do not target women because they usually do not play play intense computer games like Dota. Moreover, we target customers whom are single and also married. Lastly, we also target customers who love playing computer games. Next, in psycho graphic part, we found that most of the time that our customers usually buy our products is on the end of the month and also during night around 7pm to 1am. They also required a longer time to make a decision whether want to buy or not because range of age is from 18 to 25 year...
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SWOT Analysis

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Logo of The Company

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    The inspiration came from the in-game DOTA item name which is 'Boot of Tranquility'. The words tranquil also known as peace. The first intention to sell these products is just on a small scale, so we just decide to use the words tranquil. We also want to make a logo using the capital letter 'T' so we come up with the Trojan Helmet.       The logo also shows the passion of a gamer as a warrior when they playing as they fight to win the game. The yellow color attracts the attention of the people to see what kind of products that we sell. ~1622361~
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