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SWOT Analysis

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Competitors Analysis is very important because we need to identifying our competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of our own product. We noticed that, there are two competitors that we found, which are Gaming Apparel Malaysia and Meep_Store. Both of them have different products sold, strength, weakness and also marketing tools. Gaming Apparel Malaysia (GAM) sell some t-shirt with a general design of Dota and else. They also selling stickers and headset for gaming. The strength for this company is that they have a huge number of followers since they already operate 4 years ago. But however, they charge a higher price than us and no gifts. Recently GAM using Facebook and also Blog to promote their brand. Secondly is Meep_Store which selling products quite same with Tranquil Collection. They selling jerseys and also team hoodies. The strength of Meep_Store is the price itself where they charge cheaper than us. M...
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Distribution Strategy

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For distribution strategy, we use a direct marketing channel, has no intermediary levels, that is, the company sells directly to consumers. The remaining channels are indirect marketing channels, containing one or more intermediaries. So, we can see that now we focus only two distribution channel, which is a direct marketing channel. We are the producer/company sells our product directly to our target market customer through social media platform. We will do some advertising and marketing promotions to reach our customers as well as to make our company well known.  Besides that, we also hire an agent or dropship for helping us to enhance our company’s sales. We will educate our agent and dropship to achieve their target sales every month. This is because our company wants to expand our sales and market coverage and gains opportunities to tailor its products and services to the specific needs of diverse customer segments.
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