Price Strategy

By -
Price is the amount of money charged for a product or a service. It is the sum of all the values that customers give up to gain the benefits of having or using a product or service. So we have decided that we use the market-penetration pricing for our price strategy.

So, our product price is basically MYR 70 compared to market price which is MYR 150. It can be seen that it will attract a large number of buyers and have a large market share. The high sales volume results in falling costs, allowing our companies to cut out process even further. This low-price strategy has been met the several conditions. First, the market must be highly priced sensitive (MYR 150) so that a low price produces more market growth. Then, production cost and distribution costs must decrease as sales volume increases. Finally, the low price must help keep out the competition, and the penetration price must maintain its low-price position.

Comments

Post a Comment

Popular posts from this blog

SWOT Analysis

By -
Image
It is important for us to verified each of the Strength, Weakness, Opportunity and Treat (SWOT) for our company. The first part of SWOT Analysis is about our company's strength. We provide many free gifts for the customers such as stickers, goodies bag and lanyard. We also produce high-end products with our label attach on it. Moreover, we noticed that this company does not have enough capital to provide ready stock products for our customers. For that reason, we collect orders for certain period but however, the production period is quite long. Next, we see the changes of team jerseys as our opportunity to attract more customers to buy our products. The continuously of event conducted in Kuala Lumpur also somehow boost our sales performance throughout the years. Last but not least, as we are not the official merchandise, it become one of our company's treat. There are also too many rivals in e-sport clothing industry. Some of them sell much more cheaper compare to
Read more

Customers Analysis

By -
Image
A customer analysis is a critical part for company's marketing plan. It is because this analysis identifies target customers' demographic and psycho graphic . This analysis is very useful when it comes to promotion and advertisement. Firstly in demographic part  is age range who wants to buy or products. We have noticed that the customer that bought our products is in 18 to 25 years old. Customers also mostly are men and from university level of education. We do not target women because they usually do not play play intense computer games like Dota. Moreover, we target customers whom are single and also married. Lastly, we also target customers who love playing computer games. Next, in psycho graphic part, we found that most of the time that our customers usually buy our products is on the end of the month and also during night around 7pm to 1am. They also required a longer time to make a decision whether want to buy or not because range of age is from 18 to 25 years
Read more

Company's Products

By -
Image
     We sell several types of cloth to the customers especially for those who have the passion for Dota games. We are focusing on selling Team Dota jersey and hoodie for the beginning. The are several teams Dota that we sell such as Team Liquid, Team Fnatic, Evil Geniuses, Team Secret, Natus Vincere, and OG. So, the customers will have more choices and option to buy their favorite teams that they support for. After that, we decide to increase variation in our product like sweatpants, tote bag, and lanyard. ~1622361~
Read more