Distribution Strategy

For distribution strategy, we use a direct marketing channel, has no intermediary levels, that is, the company sells directly to consumers. The remaining channels are indirect marketing channels, containing one or more intermediaries.

So, we can see that now we focus only two distribution channel, which is a direct marketing channel. We are the producer/company sells our product directly to our target market customer through social media platform. We will do some advertising and marketing promotions to reach our customers as well as to make our company well known. 

Besides that, we also hire an agent or dropship for helping us to enhance our company’s sales. We will educate our agent and dropship to achieve their target sales every month. This is because our company wants to expand our sales and market coverage and gains opportunities to tailor its products and services to the specific needs of diverse customer segments.