TRANQUIL COLLECTION

     Marketing is an action to promote and sell products or services, including market research and advertising. As for Tranquil Collection, we decided to make a lots of  marketing ideas because we want to promote and spread our brand to every ears in Malaysia. Market using video approach can make our brand spread easily when it touched the customer's emotion When our video advertisement had reach to customer, they will unconsciously felt like our company is actually care about them. This somehow will simply make them share  the message of the video to their friends. Next, the objective of marketing is to build relationship with the customers and to gain their trust. Showing feedback can make the customer believe that other people satisfied with our services and hence this will boost their perception towards the company. Tranquil Collection also conduct some engagement with the customers by doing challenges and give away. These activity are one of ou...

It is important for us to verified each of the Strength, Weakness, Opportunity and Treat (SWOT) for our company. The first part of SWOT Analysis is about our company's strength. We provide many free gifts for the customers such as stickers, goodies bag and lanyard. We also produce high-end products with our label attach on it. Moreover, we noticed that this company does not have enough capital to provide ready stock products for our customers. For that reason, we collect orders for certain period but however, the production period is quite long. Next, we see the changes of team jerseys as our opportunity to attract more customers to buy our products. The continuously of event conducted in Kuala Lumpur also somehow boost our sales performance throughout the years. Last but not least, as we are not the official merchandise, it become one of our company's treat. There are also too many rivals in e-sport clothing industry. Some of them sell much more cheaper compare to...

As shirt retailers that deal with various kind of  customer, we need to ensure that all our customer are satisfy enough with all type of shirt that we produce. In order to achieve that we have to make sure that the quality of shirt that we sell must be higher than customer's expectation. In addition, as a seller we also want to achieve the target sales that  have been set up by our company. This will help us to generate profit from our sales. ~1621367~

     We sell several types of cloth to the customers especially for those who have the passion for Dota games. We are focusing on selling Team Dota jersey and hoodie for the beginning. The are several teams Dota that we sell such as Team Liquid, Team Fnatic, Evil Geniuses, Team Secret, Natus Vincere, and OG. So, the customers will have more choices and option to buy their favorite teams that they support for. After that, we decide to increase variation in our product like sweatpants, tote bag, and lanyard. ~1622361~

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    The inspiration came from the in-game DOTA item name which is 'Boot of Tranquility'. The words tranquil also known as peace. The first intention to sell these products is just on a small scale, so we just decide to use the words tranquil. We also want to make a logo using the capital letter 'T' so we come up with the Trojan Helmet.       The logo also shows the passion of a gamer as a warrior when they playing as they fight to win the game. The yellow color attracts the attention of the people to see what kind of products that we sell. ~1622361~