TRANQUIL COLLECTION

Digital and social media marketing is the fastest-growing form of direct marketing. It uses digital marketing tools such as Web sites, online video, email, blogs, social media, mobile ads and apps, and other digital platforms to directly engage consumers anywhere, anytime via their digital devices. Our main social media marketing is we use an Instagram platform to promote all of our products as we do not have our own physical store yet. This is currently our online shop so that our customer and potential customer can reach us using this platform. Our Instagram username is @dota2tranquil_my. Nowadays we can see that the power of Instagram user that has to reach a billion user but we take a loom only focus on Malaysia’s user first. Based on statistics, there are 9.2 million Instagram users in Malaysia. So this million user can access our Instagram account for becoming our next customer. That way we focus on the Instagram platform. Other than that, we also make a paid revie...

For distribution strategy, we use a direct marketing channel, has no intermediary levels, that is, the company sells directly to consumers. The remaining channels are indirect marketing channels, containing one or more intermediaries. So, we can see that now we focus only two distribution channel, which is a direct marketing channel. We are the producer/company sells our product directly to our target market customer through social media platform. We will do some advertising and marketing promotions to reach our customers as well as to make our company well known.  Besides that, we also hire an agent or dropship for helping us to enhance our company’s sales. We will educate our agent and dropship to achieve their target sales every month. This is because our company wants to expand our sales and market coverage and gains opportunities to tailor its products and services to the specific needs of diverse customer segments.

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of the promotion is to increase awareness, create interest, generate sales or create brand loyalty. We focus on sales promotion which is it includes a wide assortment of tools like coupons, contests, discounts, premiums, and others, all of which have many unique qualities. So we give the offer if one of our customers buy one jersey product form us, they will get three free gifts immediately. This is because we want to attract our customer to buy our product and feel worth it when they buy our product. Other than that, at certain promotions, we will give a free voucher worth MYR 10 off for next purchase, once they buy our product. As we can see that we want to encourage our customer to repeatedly order our product.     

     Marketing is an action to promote and sell products or services, including market research and advertising. As for Tranquil Collection, we decided to make a lots of  marketing ideas because we want to promote and spread our brand to every ears in Malaysia. Market using video approach can make our brand spread easily when it touched the customer's emotion When our video advertisement had reach to customer, they will unconsciously felt like our company is actually care about them. This somehow will simply make them share  the message of the video to their friends. Next, the objective of marketing is to build relationship with the customers and to gain their trust. Showing feedback can make the customer believe that other people satisfied with our services and hence this will boost their perception towards the company. Tranquil Collection also conduct some engagement with the customers by doing challenges and give away. These activity are one of ou...

It is important for us to verified each of the Strength, Weakness, Opportunity and Treat (SWOT) for our company. The first part of SWOT Analysis is about our company's strength. We provide many free gifts for the customers such as stickers, goodies bag and lanyard. We also produce high-end products with our label attach on it. Moreover, we noticed that this company does not have enough capital to provide ready stock products for our customers. For that reason, we collect orders for certain period but however, the production period is quite long. Next, we see the changes of team jerseys as our opportunity to attract more customers to buy our products. The continuously of event conducted in Kuala Lumpur also somehow boost our sales performance throughout the years. Last but not least, as we are not the official merchandise, it become one of our company's treat. There are also too many rivals in e-sport clothing industry. Some of them sell much more cheaper compare to...

As shirt retailers that deal with various kind of  customer, we need to ensure that all our customer are satisfy enough with all type of shirt that we produce. In order to achieve that we have to make sure that the quality of shirt that we sell must be higher than customer's expectation. In addition, as a seller we also want to achieve the target sales that  have been set up by our company. This will help us to generate profit from our sales. ~1621367~

'Team Fnatic'        It began when we as a passion gamer of DOTA try to buy merchandise of several of our favorite team at that time which were Team Malaysia Fnatic, Evil Geniuses, and MVP (now we change to another team as they have changed their roster). Unfortunately, the price was too high for us to buy which was approximately about 69USD (after converting, it becomes about RM270+) for a team jersey shirt.         Based on the problem, we came an idea to sold copy original jerseys and merchandise ourselves for those who faced the same problem as us. In the beginning, we just sell it to the members, but after we got a warm welcome and good reviews, we decided to start up a company for it. ~1622361~