Target Market

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   We have listed our possible target market and ideal buyers to buy our products. It is divided into three segmentation which is demographic, psychographic and geographic. In demographic segmentation, it was listed into five categories which are gender, income level, age, education level, and marital status. Next, in Psychographic segmentation, we list out the customer interest whether, the fan of the game itself, the design of the cloth and love to playing games. Lastly, in geographical segmentation, we listed out the potential customer who lived in the Urban area as it was the place we sell our DOTA merchandise such as in Kuala Lumpur, Gombak, and IIUM.

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